About Us

Migipaws Brand Story

—— Magic That Protects Every Bond.

  1. Origins: A Journey from Fingertips to Hearts (2008-2014) In 2008, the seed of Migipaws quietly sprouted in Nanjing, China. Initially, we were a company focused on manufacturing children’s toys. During those years, we accumulated expertise in precision manufacturing but constantly pondered: What is the essence of a toy? It’s the transmission of joy, the connection within families, and the art of bringing warmth to life. In 2014, a serendipitous opportunity led us to produce a pet toy. Watching a cat chase the toy with sparkling eyes, we suddenly realized—the bond between pets and humans is as pure as the love between children and parents. From that moment, we decided to channel all our passion into the pet toy industry.
  2. Transformation: A High School Girl’s “Magic” Inspiration (2020) In 2020, Matilda, the daughter of one of our co-founders and a high school student passionate about art, observed her cat’s fascination with using its paws to explore the world. She proposed a bold idea: “What if toys could be like magic, awakening pets’ natural instincts?” Thus, Migipaws (Magic + Paws) was born. This name embodies our初心: to empower pets’ paws with “magical” designs, turning every paw swipe and feather chase into a delightful ritual of interaction.
  3. Breakthrough: Redefining Pet Toys (2020-2023) 2020: Launched our first patented products, CatBox and CatBall. CatBox innovatively combines a cat teaser with a multi-faceted, multi-hole design, integrating automation and electronics to create a smart toy that satisfies cats’ long-term play needs. CatBall, through programming, achieves the industry’s best performance in irregularly moving ball toys. 2023: Introduced the groundbreaking CatPalace and Bird Series, elevating “pet enrichment” to a new dimension. CatPalace, inspired by sandcastles on the beach, is a flagship product with beautiful beach-themed aesthetics and creative cat-teasing functions. The Bird Series, through excellent design, creates lifelike simulation toys. User reviews rave: “Migipaws has turned my cat into a true explorer.”
  4. Mission and Vision Mission: “Through the fusion of science and art, we awaken pets’ natural instincts, making every family happier through their pets’ joy.” We believe that the moment a pet’s paw touches a Migipaws toy, a profound connection between humans and animals begins. Vision: “To become a global innovator in intelligent pet play, redefining the symbiotic relationship between humans and pets.”
  5. Core Values
    -I.Innovation with Love Every product undergoes 48 hours of real-world testing by “pet testers,” ensuring practicality over theory.
    -II.Art Meets Instinct Our design team includes animal behaviorists and artists, ensuring toys are both functional and aesthetically pleasing.
    -III.Protecting Pet Safety We use food-grade materials and recycled plastics, ensuring all products are safe and non-toxic.
  6. Brand Promise “Happy Pet, Happy Family” is more than a slogan—it’s our guiding principle: For every product sold, 1% of proceeds are donated to stray animal protection organizations. Collaborating with veterinarians to develop a “Toy Mental Health Guide,” helping owners understand their pets’ signals of joy.